Let’s write a story.
This semester we’re going to write a screenplay like no other. You all with direct and produce your own short film that will have a link to each other’s short films to create an entire movie. How does this work? We’re going to give you the keys to Camelot. And that’s where this story begins. Each of you will take the overall plot and progress it towards a climax and conclusion. The screenplay will live here and evolve as you write it. Get creative, have fun, sky is the limit. Think about your shots and your scenes and your dialogue. Here we go…
King Tut’s Tomb
Ext: Students walking towards Camelot in the early morning through campus and then through the forest. It’s a sunny day and the trees are blowing about. We see glimpses of the cane field. It has a bit of a “stand by me feel” as the students chit chat.
I don’t think we’re supposed to really be back there.
Yeah well when you name something after a famous castle it’s hard to not go there. I mean whatever, we’re just exploring. Cross country runs through here all the time. They just aren’t allowed to sit. So let’s just go sit in some poison ivy. I mean, let’s just go explore those old tunnels, they’ve always fasciated me.
Ok, let me grab a shovel.
Ext: We see the man grab a shovel and the group of kids head out to Camelot. Along the way they wave hello to Dr Baker who’s walking through campus.
What are you guys up to?
Oh, you know, just looking for buried treasures amongst a forbidden castle.
Well let me know if you find any bones. I’ve got your back with an expertise in paleontology.
Yeah we might find some human remains but if we find dinosaurs we’ll let you know.
Ext: The students wave at Doctor Baker and then head into the woods and into Camelot, looking through the stonework.
This place is lame, it’s not a castle.
These are the ruins of a great castle made to produce the best sugar cane in all the land! It’s Camelot. Teenagers used to sneak back here to make out to. It’s romantic.
Camelot was a castle and court associated with the legendary King Arthur. Absent in the early Arthurian material, Camelot first appeared in 12th-century French romances and, after the Lancelot-Grail cycle, eventually came to be described as the fantastic capital of Arthur's realm and a symbol of the Arthurian world.
Ext: Meanwhile Miles has begun digging frantically inside the tunnel with the others.
Yeah yeah yeah…Whatever, I found this box. Hopefully it’s not a boudin in a box. That would be old and probably not edible.
Ext: Cut to see the students open the box on which “Property of King Tut” is written on the front. Inside the old box we see a single piece of paper and a pencil, along with a copy of The Odyssey. There is also an upside down plane stamp, a map to supposed hidden treasure in a place called Wolf Creek and some toothpicks and a jar of icy hot. The students open the paper and one of them reads it out loud.
…Be not afraid of greatness. Some are born great. Some achieve greatness, and some have greatness thrust upon them. - Shakespeare
How does a strategy become great content?
Every great idea is based on a solid strategy. And that strategy should be a very simple one. Something like a headline. A single sentence that someone can take in quickly. The strategy doesn’t have to be super creative per say but it should be very compelling. Once you have a solid strategy you can create whatever you want in brilliant ways, as long as it always answers the strategy or client brief. And then the clients can’t say no. Just make sure they sign the dotted line before hand. Let’s come up with some great strategies and make some amazing content around them.
For example, the strategy for this video may have been “One of the stupidest ways to die would be not looking for a train before you cross the tracks.”
A bad example of that same strategy would be “Each year 50,000 people die crossing trains tracks in the USA, it’s time to stop and look before you cross.”